The help you wish you had earlier for your startup

We coach and advise early-stage tech and software founders navigating the messy middle between 0 and 1 - helping startups achieve product-market fit.

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ABOUT

Who we are: Our story and mission

Startups rarely fail because the idea was bad — they fail in the messy middle in the pursuit of product–market fit.

That’s the Valley of Death - where unclear markets, slow traction, investor hesitancy, and cash burn take out up to 90% of Australian startups.

This is where we step in, and specialise.

We’re a modern venture advisory firm supporting early-stage tech and software startups through the 0–1 phase — with affordable, embedded, hands-on support across strategy, growth, product, operations, and capital readiness.

We also help founders adopt practical AI workflows to save time, cut costs, and move faster.

Our approach combines deep founder empathy with the best practices of top VCs, accelerators, and operators - tailored to your real-world challenges.

If you’re in the messy middle, we understand the terrain. Let’s get you to the other side.

WE COACH & ADVISE USING PROVEN PRINCIPLES, PLAYBOOKS & BEST PRACTICES FROM THE WORLD'S TOP VCS, ACCELERATORS & OPERATORS:

01 exists because startups and early-stage Founders in Australia face limited hands-on execution support from large consulting firms, short-term fixed engagement models from accelerators, and insufficient specialisation in the pre-product market fit phase from consultants.

We exist because startups and early-stage Founders in Australia face limited hands-on support from large consulting firms, short-term fixed engagement models from accelerators, and insufficient specialisation in the pre-product market fit phase from independent advisors.

SERVICES

How we can help you

S / 1

Go-to-Market & Commercial Strategy

Shape your problem, solution, business model, pricing, value prop, and early GTM plan - with clarity and customer proof at the core.

S / 1

Go-to-Market & Commercial Strategy

Shape your problem, solution, business model, pricing, value prop, and early GTM plan - with clarity and customer proof at the core.

S / 2

Traction & Growth Hacking

We embed to work alongside you to design and run fast, scrappy experiments across outreach, positioning, and channels to help you find traction, validate GTM strategy, and build early momentum — without the fluff.

S / 2

Traction & Growth Hacking

S / 3

Capital Raise Readiness

From deck to data room - we help you craft a compelling investor narrative, nail your positioning and pitch, and a plan to unlock funding, whilst up-skilling you with the fundamentals you should know.

S / 3

Capital Raise Readiness

S / 4

Practical AI Enablement

We're in the loop on emerging AI tools and technologies and will help you and your team adopt AI & workflows that replace arduous admin, unlock insight, and scale your product and business smarter.

S / 4

Practical AI Enablement

We're in the loop on emerging AI tools and technologies and will help you and your team adopt AI & workflows that replace arduous admin, unlock insight, and scale your product and business smarter.

S / 5

Product & Market Fit Strategy

Refine your MVP or product offering with structured customer discovery, validation loops, and positioning to nail product–market fit before scaling.

S / 5

Product & Market Fit Strategy

Refine your MVP or product offering with structured customer discovery, validation loops, and positioning to nail product–market fit before scaling.

S / 6

Team & Talent Strategy

Get help shaping your early team and advisors, from co-founder identification, equity structuring, team composition, and key hire planning.

S / 6

Team & Talent Strategy

Get help shaping your early team and advisors, from co-founder identification, equity structuring, team composition, and key hire planning.

Book a Discovery Call

TEAM & EXPERT PANEL

We combine hands-on founder experience with an exclusive panel of domain experts with deep startup experience

We combine hands-on founder experience across an exclusive panel of domain experts with deep startup experience

Tim Clark

Founder & Director

Commercial

Growth

GTM

Ethan Atkins

Expert Panelist

Operations

People & HR

Growth

Ali Perry

Expert Panelist

Legal-Tech

Commercial Law

Alex Duchar

Expert Panelist

Product

Marketing

Guy Millar

Expert Panelist

Technology

Software

Commercial

Harry Dixon

Expert Panelist

Growth

Capital Raising

GTM

Mike Male

Expert Panelist

Customer

Growth

GTM

Anja Wolf

Expert Panelist

AI & ML

Technology

Engineering

Mark DeBlanc

Expert Panelist

SaaS

Sales & BD

Growth

Our Expert Panel gives you access to proven operators and specialists for targeted insights, deep dives, or support when you need it most.

HOW WE PARTNER

We offer flexible pricing & packages to suit your needs and budget

P / 1

Sprints

Focused 2-8 week engagements tackling specific challenges like GTM, traction, or fundraising prep so you can nail your pitching.

P / 1

Sprints

Focused 2-8 week engagements tackling specific challenges like GTM, traction, or fundraising prep so you can nail your pitching.

P / 2

Retainers

Ongoing advisory relationships to support strategy, growth, and execution month-to-month. Flexible and on-demand so you get instant support when it's needed.

P / 2

Retainers

Ongoing advisory relationships to support strategy, growth, and execution month-to-month. Flexible and on-demand so you get instant support when it's needed.

P / 3

Advisory Blocks

Buy hours up front to get targeted advice, on your schedule - perfect for first-time founders who need occasional strategic input or coaching.

P / 3

Advisory Blocks

Buy hours up front to get targeted advice, on your schedule - perfect for first-time founders who need occasional strategic input or coaching.

P / 4

Fractional Support

Flexible part-time engagements where we embed as a senior operator or advisor, giving you leadership without the cost or commitment of a full-time hire.

P / 4

Fractional Support

Flexible part-time engagements where we embed as a senior operator or advisor, giving you leadership without the cost or commitment of a full-time hire.

P / 5

Capital Mandates

Structured engagements focused on helping you raise capital - including strategy, investor targeting, and facilitating introductions - on a project or success-fee basis.

P / 5

Capital Mandates

Structured engagements focused on helping you raise capital - including strategy, investor targeting, and facilitating introductions - on a project or success-fee basis.

P / 6

Workshops & Deep Dives

One-off strategy sessions to validate ideas, align goals and priorities, or unlock new growth opportunities.

P / 6

Workshops & Deep Dives

One-off strategy sessions to validate ideas, align goals and priorities, or unlock new growth opportunities.

TESTIMONIALS

Trusted by ambitious founders

What our clients are saying: insights from those we've served

⭐️ ⭐️ ⭐️ ⭐️ ⭐️ "Tim brought structure, clarity, and mentorship through every challenge. GymGoer and I grew much faster under his guidance over 8 months - I couldn’t recommend him more highly."
Ryan Clarke
Founder & CEO
GymGoer | Seed Stage
⭐️ ⭐️ ⭐️ ⭐️ ⭐️ "Tim was a pivotal advisor during Sphere Drones’ growth, guiding our HubX go-to-market. His hands-on insight and commercial acumen sharpened our positioning and accelerated our launch into new markets, adding immense value."
Paris Cockinos
Founder & CEO
Sphere | Scaling
⭐️ ⭐️ ⭐️ ⭐️ ⭐️ "I’ve had the pleasure of having Tim in my corner for all things startup for over 6 months. His guidance got my business market-ready. Tim’s knowledge, experience, and genuine support have been invaluable - helps that he is a legend, too."
Shaun Corbett-Jones
Founder & CEO
Debitly | Building

Questions, opportunities, or ideas? We’d love to hear from you

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